Allure

Allure Condos, a new development by EMBLEM, is set to transform the northwest corner of King Street East and Princess Street in Toronto, blending history with contemporary design. Rising 43 storeys and featuring 509 units, Allure offers a mix of one-, two-, and three-bedroom suites, each designed with premium finishes and stunning views of the city. This architectural landmark embodies sophistication and provides an unparalleled downtown living experience.

Located in the heart of Toronto’s vibrant core, Allure places residents at the forefront of the city’s dynamic growth. With TTC streetcar routes just steps away and the upcoming Ontario Line promising rapid east-west connections with transit every 90 seconds, the city becomes effortlessly accessible. This prime location rivals global metropolitan hubs like New York and London, offering endless amenities, opportunities, and an unmatched urban lifestyle.

Developed by EMBLEM, one of the GTA’s fastest-growing real estate companies, Allure reflects their commitment to timeless design and exceptional craftsmanship. With over 1,600 homes built or in development, representing more than $1.1 billion in value, EMBLEM creates elegant, functional spaces that merge simplicity with luxury, ensuring each home is both a sound investment and a beautiful place to live.